| Herbie's Spice Trail |
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Herbie’s Spices is inviting Australians to join Herbie's virtual tour around the globe on “Herbie’s Spice Trail”. After exploring Chettinad and Kerala in India earlier this year, spice enthusiasts will be transported to various global locations highlighting the culture and origins of spices of these gastronomic destinations. “We often have a large number of enquiries regarding our spice mixes, the origins of the mix and the spices themselves, so together with the Herbie’s Spices team, we thought it would be a great idea to provide some education for our customers. The ‘Spice Trail’ is the result,” says Ian Hemphill, Director of Herbie’s Spices. The “Spice Trail” will visit locations with various cultural and culinary personalities in an effort to profile the global spread of spices. “There’s a great misconception that spices only come from one corner of the globe. Our Herbie’s Spice Trail will highlight that in fact spices come from just about anywhere you’d like to mention,” adds Ian. Recipes for each highlighted spice will also be revealed every month and “spice-trekkers” will be invited to share their own recipes, using the profiled spice, through Herbie’s Facebook, Twitter and Instagram accounts. |
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