Vegetarian McDonald's

mac-1

McDonald's, the fast food purveyors of the  iconic beef-based Big Mac hamburger, plan to open the first vegetarian-only McDonald's restaurant in  the world soon.

Known for tailoring its menus to suit local tastes - which in India means no beef to avoid offending Hindus who account for 80 percent of India's 1.2 billion population, and no pork to cater for Muslim requirements - it is expected that the first vegetarian outlet will be excitedly welcomed.  It will open mid-2013 near the Golden Temple in the Sikh holy city of Amritsar in northern India, where religious authorities forbid consumption of meat at the shrine.

More vegetarian outlets are planned after the opening in Amritsar. The US chain has plans for another vegetarian outlet near the Vaishno Devi cave shrine in northwestern Indian Kashmir - a revered Hindu pilgrimage site that draws hundreds of thousands of worshippers year.

Already McDonald's in India has a menu that is 50-percent vegetarian. Its McAloo Tikki burger - which uses a spiced potato-based patty - is the top seller, accounting for a quarter of total sales. Among the chicken-only meat offerings, the Maharaja Mac is also a favourite.

 

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