FEEDBACK: the service that may save your restaurant



How would you feel if someone rated your restaurant this way?

Few things are more frightening than a bad review in a major publication. It’s subjective, it’s embarrassing – and what’s more you believe it’s spiteful and WRONG!

Worse still, it’s impossible to fight and suddenly you believe people are staying away because of it. If only the reviewer had spoken to you about the things he or she felt were lacking. You could have fixed them – if only you had known. Now you probably won’t have a chance………. Yes, you can. Feedback uses the skills of capable and experienced restaurant reviewers. You will receive their affordable candid assessment based on a meal eaten unannounced at your restaurant.


Here’s how it works:

  • After an initial discussion with Sally (see background) a respected and highly experienced food writer and restaurant reviewer, you will contract for an assessment to be carried out anonymously. The total  cost to the restaurateur is the modest fee for the assessment and the reviewers’ meals.
  • It could save you thousands!
  • The reviewer and a dining partner will then book and dine at your restaurant in the same way as any other customer.
  • At the end of the meal they will identify themselves and, as agreed in the contract, you then waive the cost of the meal (you will have agreed to a maximum order of three courses and a glass of wine each).
  • Within a week you will receive your written assessment which covers every aspect of the dining experience from the efficiency of the phone booking through to the farewell at the end of the meal. It will focus not just on negatives but on positive aspects of the experience as well.
  • If you require further assistance with other aspects of your restaurant – décor, management, costing etc – you may be referred on to qualified consultants.

**** Extra: Sally’s husband and business-partner, Gordon Hammond, is a respected food and travel photographer and is able to prepare photographic and press packages  to order (

This e-mail address is being protected from spambots. You need JavaScript enabled to view it Sally Hammond to find out more about this vital service.


It just might save the life of your restaurant.



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